TOPIC OF THE DAY:
What have you learned from your audience feedback?
ON AIR NOW
The Young Filmmakers
12pm - 3:30pm
NEW MUSIC
AUDIEENCE FEEDBACK
Here's what you've all been waiting for: our official reponse to all the audience feedback we received on our documentary short. In this chat, we discuss what we've learnt from all your honest feedback.
Hope you like it!
The Young Filmmakers
Hip Hop
Grime
R&B
House
Garage
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Comment
Many thanks to all those who shared their views on our brand new documentary short film 'It's Not Raining'.
Special shoutout to callers Esther
and Erica who gave great responses!
(Click the play button to hear
what feedback they gave)
The Young Filmmakers
Stuart Hall's Theory: (Analysis of Audience Feedback)
According to Stuart Hall, there are 3 different types of readers (audience):
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Dominant or Preferred Reading: the message the producer has intended is usually accepted.
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Negotiated Reading: the dominant reading is only partially recognised or accepted and audiences might disagree with some of it.
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Oppositional Reading: the dominant reading is refused and rejected because the reader disagrees with it, especially for political, religious and feminist reasons.
This theory can be linked to our documentary short film, as it shows how our target audience will decode it. Our short film was understood and appreciated by many dominant readers because they grasped our intended message - positivty within the skateboarding subculture. Despite skateboarding being a male dominated sport, it seems that we have managed to reach out to the female audience because they loved the way we took them on a journey and intrigued those who weren't even interested in skateboarding beforehand.
Hall additionally states within his theory of encoding and decoding that the message of the encoders (producers) must be correctly decoded by the receiver (target audience), in order for a meaningful exchange to take place. In other words, the message of our short film cannot be said to be understood unless it produces the intended reaction with the audience, which in our case is to inform, educate and inspire (elements that were clearly relayed within our audience responses).